Practice Expert Reference

InterClone Hotel, Diller + Scofidio, 1997 (project). An advertising campaign for a fictional international hotel chain that proposes ways to create the illusion of diversity via design while maintaining a reassuring sameness wherever one travels in the world. This illusion is designed through: color palettes, motifs, furnishing, flooring, leasure, location, labor, growth index, advisory.

“while diversity inevitably collapses into the mono-cultural landscape, tourism races to reconstruct it back to maintain tourism and economic sustenance” DS+R